Syrup (2013)

If you don't like this, we can't be friends.

It's an amazing and heartbreaking story.

It’s not bad or unwatchable but despite the amplitude of the spectacle, the end result is underwhelming.

The film's masterful storytelling did its job. The message was clear. No need to overdo.

compelling, clever, can't take your eyes off.doesn't go in the typical romcom direction everyone with a brain hates. people won't like this film because they won't get it. if you get it, you will love it.cleverer than limitless (the two are similar in the way your brain engages) in so many ways, and a much better script. just genuinely thought i was going to watch something which will send me to sleep it's just like every other film.no, engages you from the get-go, always keeping some mystery and spontaneity for the next twist, which you will not predict. now i am going to be up all night pondering!fantastic ending, fantastic film.

To be honest, when I saw the trailer this film did not look good but I was curious if it had anything of interest to say...but doubtful. Being that it's free on Netflix, no loss other than time for watching it. Right away, I really got the sense that someone wrote what they thought would be an interesting script based on what they learned in their Marketing 101 from college, and then picked a rather mundane subject like an energy drink. First of all, the film is fairly ridiculous and unbelievable, which is why you get the sense that this person barely survived Marketing 101, then switched majors, and thus it seems the writer has little sense of the marketing world, other than it's cut throat, which, who doesn't know that? The main character is completely unlikeable which really makes it hard to follow him. He's kind of like this small, elven schmarmy guy who wants to get rich without much work, and is really into some hot seemingly unobtainable girl. Other than that the main character has no other character development, and is mostly annoying and unlikeable. His roommate somehow manages to steal his idea and take over a huge corporation in a matter of months (that's right, months) but doesn't speak, which just adds to the complete unbelievability of this film, as do many things.The main elf first tries to break into the Addy beverage company to try and sell his idea. When he's thrown out he pulls the fire alarm. Moments later everyone comes out drenched? When does pulling a fire alarm result in sprinklers going off? You begin to wonder if this was just a weak ploy to get Amber Heard wet. The elf then tries to pitch to her on the street, and she brushes him off as if this is a daily occurrence? I wasn't aware that New York beverage companies were a hot spot for espionage and skullduggery but dually noted. Elf gets screwed over by his buddy who even though he was selling his man juice for rent money, and getting stoned all the time (and doesn't speak), manages steal the elf's idea and take over the Addy beverage company. Amber Heard then lets elf talk himself into sleeping on her couch until he comes up with an idea to get back at his nemesis (that seems super likely). After an angry fit, elf drops beverage machine on himself and comes up with a brilliant commercial which is two young guys shaking a machine and it falls on one of them. I know, you're asking yourself how this would ever get approved and allowed to be put on the air. The Addy company isn't worried about lawsuits? Of course, some kid pulls the machine on himself and dies. Then the only people at the funeral are the kid's parents...and people from the Addy company. I mean, we're just snowballing into stupid and unbelievable at this point. And rather than the Addy company getting sued, the only result is the elf feels ready bad and decides to get up during the funeral and make an even more unrealistic and stupid speech about how marketing has power and they abused it, and that's wrong. At that point I had to just shut it off before it snowballed any further.Really, no redeeming qualities in this film other than a Kirstie Alley scene, and pretty much pointless. It really made me wonder how people actually get money to make these low-budget films. Obviously, a wealthy relative 'cause I can't imagine who else would invest money into this trite schlock.

After watching a third of this movie, I couldn't contain myself not to express my thoughts for the first time ever in a review. If we would be future and we would have dictionaries with dynamic images to display meaning, Im pretty sure this movie would be under the word CRAP.Don't take me wrong, apart from the 'FUKK' thing and 'wouldn't you die for a 'fukk'' and 'sneaky Pete' and 'wearing sunglasses at work makes me somehow cool' and 'my hair is wet but for some bizarre reason nothing else' and 'it suddenly hit me under the rain that I'm not a good person' and every second detail about this movie, it has something to offer. Still, besides some basic marketing theories that are blown way of proportions, not much.The most terrible thing is that the idea is there, but this film failed to reveal it.

Just knowing the concept of this movie was about marketing and the psychology and thought process behind getting into the consumer's head and trying to sell your product to them had me extremely intrigued and eager to watch the movie.First off the movie has some great points where the explanation of the marketing concepts are explained and shown, this is what I really enjoyed about the whole experience of watching the movie. Also the corporate intrigue with betrayals and the stealing of ideas perhaps delves into the real word. Amber heard is also extremely good looking in the film :PUnfortunately the drama and romance they tried to put in the film although well fitting was executed horribly. At one point in the film Scat, the male main character asks the female main character, Six, whether she loves him or not. I had no inclination that she had those feelings for him except that she asked him to sleep in her bed instead of the couch beforehand. The reason I was lead to believe that is because they had had minimal positive interactions together.The movie also has lots of cuts which cut out the reinforcement of what Amber Heard's character does. It is to sell stuff to the senior members of a firm. We hardly see any of that which means she is only there for her beauty which is great but the romance is horrible.I also believe Scat looks like a total ******bag even though the character is suppose to be a genius guy who occasionally does stupid things. Of course my opinion and assumption.Overall great concept, the romance and drama could have been done much better in my opinion. Watch it for the marketing concepts, don't expect much from the drama and romance department because that had me wanting to stop watching half way through the movie and it is only 90 minutes long.