Inside Ikea (2019)
A behind-the-scenes look at IKEA, one of the world's most successful, enigmatic and recognisable global brands. IKEA is not like any other company. We see how they are starting to open up their design headquarters to outside influences and follow the production of their catalogue.
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Seasons & Episode
1
Episode 1 - Design First
February. 22,2019
In this first episode, we see how IKEA is starting to open up its design headquarters to outside influences. Tom Dixon, the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa, but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.
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