It's Yours: A Film on Hip-Hop and the Internet (2020)
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.
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It's fun, it's light, [but] it has a hard time when its tries to get heavy.
This is a small, humorous movie in some ways, but it has a huge heart. What a nice experience.
The thing I enjoyed most about the film is the fact that it doesn't shy away from being a super-sized-cliche;
It is encouraging that the film ends so strongly.Otherwise, it wouldn't have been a particularly memorable film