The Toys That Made Us Season 2
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
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The Toys That Made Us Season 2 Full Episode Guide
Episode 4 - Hello Kitty
First Aired: May. 25,2018
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
Episode 3 - LEGO
First Aired: May. 25,2018
From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
Episode 2 - Transformers
First Aired: May. 25,2018
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
Episode 1 - Star Trek
First Aired: May. 25,2018
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
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